Builder.io

Drag and drop Visual CMS

Visual EditorHeadless CMSGraphQLREST-APIWebhooksLocalizationAsset-LibraryTypeScriptA/B-TestingVersioning

Overview

Builder.io is a cloud-hosted visual headless CMS and development platform. It connects to an existing site or app and lets teams build and edit pages and content in a Visual Editor. Developers integrate Builder using official SDKs and API endpoints. Builder provides a Content API for JSON delivery, plus GraphQL APIs for content and admin use cases. It also includes webhooks, localization workflows, and an Asset Library for managing media. Use it when you want visual editing with code ownership, preview URLs, and API-driven delivery across supported frameworks.

Best for:

Marketing teamsLanding pagesA/B testingVisual page building

Features

Visual Editor
AI Generation
A/B Testing
Personalization
Analytics
SDKs
Design to Code

Pricing

Free TierYes
Free Limit1 user, 1 site
Cloud Starting$79/mo
Self-hostedNo

Compatible Technologies

Technical Features

GraphQL API
REST API
Webhooks
Headless
Visual Editor
Live Preview
Media Library
Image Optimization
CDN Included
i18n
Version History
Drafts
Role-Based Access
Multi-Tenant
Audit Logs
TypeScript
Official SDK
CLI Tool
Plugin Ecosystem
SSO / OAuth
CI/CD Integration
Caching
Edge Deployment
Auto Scaling

Community

8600

GitHub Stars

200k/week

NPM Downloads

Enterprise Features

Multi-tenant Support

Manage multiple sites or projects from a single instance

Scalability

Horizontal scaling and high-availability deployments

Dedicated Support

Priority support with SLA guarantees for enterprise plans

Security & Compliance

Builder.io is a SaaS headless CMS that combines a visual editor with API-based content delivery, so teams can ship and iterate on web experiences without rebuilding backend tooling.

Where it fits

It’s commonly used for marketing pages, eCommerce experiences, and product-led growth surfaces where technical managers want faster publishing while keeping engineering control over components and integrations.

  • Visual editor that assembles pages from developer-registered components
  • Content API for querying published entries with filtering parameters
  • GraphQL API option for structured content queries
  • Webhooks to trigger downstream workflows on content changes
  • Preview and targeting support for controlled releases

Choose Builder.io when you need API-first delivery and a solid developer experience; constraint: it’s primarily a hosted service, so self-hosting isn’t the default model.